To make sure we are fully skilled-up for the Days of Action, we hosted an Action Conference on the evening of Thursday 16th September, from 19h00-21h30 CEST (which you can read more about here) followed-up by some evening online skillshares across a few weeks in September.
These trainings aimed to build and enhance the movement against corporate greenwashing and to encourage new groups to enter this space.
Offline Tactics Skillshare
In this recording of the Fossil Ad & Sponsorship Ban Skillshare on Offline Tactics, we listen to Kevin Buckland from The Gastivists and Teresa Borasino from Fossil Free Culture, share their insights into creative and powerful tactics to disrupt fossil fuel companies attempts to gain social credibility on our streets, metros, museums and sport institutions.
In this recording:
00:00 – Welcome and the #BanFossilAds call to action
02:39 – Kevin Buckland – Gastivists
04:07 – Reframe the narrative
07:26 – Fossil Fuel narrative
10:53 – #AdHack
16:07 – Video example
18:41 – Transition
19:40 – Teresa Borasino – Fossil Free Culture
22:39 – Action: “End the Fossil Fuel Age Now”
27:54 – Hijack leaflets
29:10 – Using the body
33:21 – Science Museum and Ogoni solidarity
35:00 – The butterfly effect
40:18 – Closing
Offline Tactics for Ad & Sponsorship Bans In this skillshare, we will learn about examples of creative and audacious tactics to challenge the greenwashing and advertising of destructive industries. If you are unsure what action you could take, join this call to get ideas, resources, and advice.
Digital Actions for Ad & Sponsorship Bans A company’s brand is as valuable to them as their production, and nowadays these brands engage and talk to people online. In this skillshare we will explore how we can take the fight to digital spaces by learning how we plan and execute our digital actions. We will… Continue reading Skillshare: Thursday, September 23rd: 19h00-21h00 CEST
Communication for Ad & Sponsorship Bans In this skillshare we will go through the practical steps you need to communicate your action effectively. Be it social media, writing press releases, or filming your own stories – we will explore how we can tell our stories as well as tie them into the broad momentum of… Continue reading Skillshare: Tuesday, September 28th: 19h00-21h00 CEST